Pay Per Click Management – PPC Management – Google Adwords Management
Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.
When advertising for lawyers on the web, be sure to use multiple calls to action: Different people respond to different stimuli
When designing our website, we can’t really tell how others will respond to the design since we all have unique tastes. Just because we like it does not mean someone else will. This is the reason that we offer different ways to contact our law firm.
For instance, if I offer an informational guide to potential clients, I need to display a picture of the guide that links to a page collecting information in exchange for the download. In addition, below the picture of the guide I should include a text hyperlink that a user can click to arrive at the same page. By doing this I am appealing to users who want to click on the picture as well as the hyperlink.
If you were to place another picture with an offer to get a free consultation, as well as a text link for the same thing, and include your firm’s phone number you will appeal to prospects ready to talk now. Some potential clients will want to download a free guide while others are ready to talk today. Giving multiple ways to get in touch with you will increase the chances of visitors to your site converting to prospects.
“If a prospect wants to contact me they go to my contact us page!”
Even though you should have a contact us page, you need to offer value to your site visitors. Put yourself in their shoes. What reasons do they have to get in touch with you? When you provide value in the form of a free guide or free case evaluation, you are giving them a great reason to call or submit their contact information.
Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.
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Pay Per Click Management – PPC Management – Google Adwords Management