Pay Per Click Management – PPC Management – Google Adwords Management
The technique of “Keyword Targeting” is the fastest, cheapest and most efficient way to make money at home online and to achieve seo optimization. This method of internet marketing is sometimes also referred to as “Keyword Sniping” – and it is widely misunderstood by most people.
Keyword targeting involves using keyword phrases of three or more words – called “long tail keywords” – to target the subject matter of the product being sold.
Many people also misunderstand what is meant by the term “long tail keywords”. They are not simply keyword phrases that are long. The term is based on a graph of phrase popularity versus search volume.
Imagine a graph where low-to-high search volume is on the vertical scale and high-to-low phrase popularity is on the horizontal scale. On such a graph you’ll see that the most basic and popular one or two word keyword phrases have high popularity and high search volume (and TREMENDOUS competition). But the longer and more specific keyword phrases tend to have much lower popularity and much lower search volume (and much less competition).
Let’s take an example. The term “weight loss” is basic, extremely popular and nearly impossible to rank for on Google. That’s because it has 347 million competitors. As you lengthen the phrase – for example: “weight loss after pregnancy”, you find that as of this date there are only 43,600 competitors. If you go even further: “weight loss programs after pregnancy”, you find only 8 competitors.
If you were to place this trend on our imaginary graph, you would find that the broad, popular one or two word phrases would be at the very top. You would then see a very steep “suicide ski jump” type curved slope come down as the keyword phrases become narrower and more focused.
It’s the position of these narrow, specific phrases on the “long tail” of our imaginary graph that gives them their name. They are essential to making money quick on the Internet, because they are very numerous, and they each have very small competition.
It’s also true that each one has very little search volume. But if you string enough of them together in an article marketing campaign, you stand a good chance of ranking on the first page of Google for several of them. Add the combined small search volumes together for each of these long tail keywords, and you can get fairly decent traffic.
That’s the theory. Does it work? This is where instinct, intuition and experience each play a role. It is also where most people misunderstand which phrases to target.
You see, you have to do more than just compare competition to search volume. You must also consider the nature of the competition among your top ten competitors for that phrase. Why? Because unless your phrase appears on the first page of Google, you won’t get ANY traffic. For example, if each of your top ten competitors has numerous high quality backlinks from credible sites, and they each have a Google PR of 4 or better, you will have problems appearing on the first page of results for that phrase.
Those who are experienced in “keyword targeting” are able to do this. They can pick out the phrases that have a good balance of competition versus search volume, yet can compete for a slot in the top ten.
How do they do this? In a future article, I’ll explain the parameters and tools they use.
Learn more about KEYWORD SNIPING. Stop by David Hirsch’s site at www.MakeMoneyWithComputer.org where you can find out all about THE GOOGLE SNIPER PHENOMENON and what it can do for you.
Pay Per Click Management – PPC Management – Google Adwords Management